Established in 1999 and based in Penang, AugmentWare Sdn.Bhd.(795108-V)
(Which was known as CreDia Sdn. Bhd.) began as a software development & multimedia company with only 5 partners pooling their skills and creativity together.

Since the birth of AugmentWare, many professionals and freelancers have shared their knowledge and provided diversity to this field. The wide variety of people that attributed to the creative phenomenon of this establishment included the likes of sound engineers, graphic and web designers, software programmers and artists.

Although AugmentWare’s core business lies in software development, it has not limited itself and has ventured into the multimedia field, broadening its horizons.

As a result, AugmentWare is poised to propel itself even further with the recent approval of 2 grants given by the Multimedia Development Corporation of Malaysia and Cradle Fund Sdn. Bhd. respectively; for the purposes of creating a hybrid MMO(Massively Multiplayer Online) game for the international markets.

In order to maintain greater and more credible transparency in our financial practices, AugmentWare has recently decided to appoint SJ Grant Thornton (http://www.gt.com.my/), an internationally-renowned firm, to be our Statutory Auditor and Tax Agent.

Initiative
Everybody must be an independent business unit capable of generating business opportunities for the company on their own initiative, and must be suitably rewarded for it.

Loyalty
No supplier, subcontractor, freelancer, vendor or any 3rd party must ever be cut out of any deal they are a part of in any circumstances whatsoever. We will rather lose a deal than to misuse the trust of others.

Modularity
All reusable components found during any development cycle must be documented & stored in our software library for usage in our future projects. This is for the purposes of reducing development time.

Priorities

  • 1. Employees
  • 2. Customers
  • 3. Suppliers
In times of conflict, the company must always side with the employee, unless otherwise proven without a doubt. As a result, employees are sincerely loyal and their performance to customers will rapidly, constantly, and immeasurably, improve.

Planning
All technical, administrative & operational endeavours must be planned to a detail our competitors can never hope to accomplish. Plan everything ... including the customer’s planning if need be.

Balance
Work-life balance is very important to us … more important than making money itself. We must play as hard as we work!

Solidarity
The entire company must be seen as a single, solid front. Every employee must act in representation of the company, and there shall be no differences in all our dealings.

Transparency
The customer must know exactly how, where, when & what they are getting for their money. This will be done through official communication, backed by formal documentation.

Forthrightness
We must conduct every aspect of our interactions with forthrightness and candour. No excuses, arm-twisting, tongue-wrangling or politics shall be tolerated by anyone in this company. We believe in ‘Tell it like it is’ and it’s not surprising to hear staff telling the bosses that they have made a mistake. Company improves faster as a whole? You bet.

Methodology
To constantly align ourselves to the best practices in the industry as they change with the times by re-evaluating ourselves during a set interval of time, with the duration of the interval changing according to requirements and the situations of the day.

 

AugmentWare Sdn. Bhd.

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